Peter Galdies, techical director at DQM GRC, points out that the key piece of technology in this approach is the preference centre. Being able to express consent at channel-level, for example, and then seing that reflected in the delivery of an experience which is not the same on a mobile phone as it is on a desktop or laptop machine is likely to make consumers feel they are both being understood and having their rights enabled. So what are marketers and customer experience managers to make of this? One obvious response is that it will require even more martech and, additionally, regtech in order to respond to the wishes of consumers as well as meet the demands of GDPR.

If that seems surprising in today’s mobile-first world, there is even more to consider - among the group of consumers who say they are happy to share their data with brands they trust, fully 30.9% want a differential experience between devices, although exactly the same number (30.9%) want it to be the same. This is higher than the proportion - 21% - who expect their data to be used across all devices, creating a seamless journey. In the GDPR Impact research carried out by DataIQ among a panel of 1,005 consumers representative of the UK population, 25% said they expect their experience of brands to be different depending on which device they are using. Some of the European Commissioners who framed GDPR view the internet as “toxic waters” for unsuspecting consumers and want them to be able to withhold their data and identity until they choose to share it.Ĭonsumers are also becoming more confident in expressing their desire for choice. The revised ePrivacy Directive in 2012, best known as the “cookies law”, was introduced as a direct result of a group of UK consumers being tracked online without their knowledge or consent, for example. There are important precedents for enabling individuals to be anonymous when they choose or to be recognised with a simple click. Right? That has been marketing’s doctrine for most of this decade, with chief marketing officers using the idea of a connected customer journey as the leverage for greater investment into marketing technology.īut what if this is not what all customers want? What if one impact of GDPR and the need to get granular consent (in some cases) is to introduce a new variety pack of experiences, ranging from the vanilla version with little or no personalisation right through to the tutti frutti flavour where everything is personalised, location-aware and customer-centred?Ģ5% of consumers expect their experience to be different on each device. But for now, it works great and is fun to use.The experience customers have with your brand should be fully integrated, delivered seamlessly across any and every device they are using to engage with you. Hopefully in the future, ItsAlmo.st will add a feature allowing users to create a widget that can be embedded into personal blogs or Web sites. Whether it's a due date, the first day of school, an important meeting, or just the weekend you are looking forward to, having a countdown timer is a handy reminder of how close the event is. By clicking on the Share This option at the bottom of the site, you are then given the option to share the countdown on Twitter and Facebook. You may have noticed while you were entering the event name that a URL is made based off of the event name, which you can then share with friends and family members. Clicking on any of them will open up the Web page for that countdown, allowing you to view the timer. Selecting the My Countdowns option will bring up a list of the countdowns you have previously created. You can create another countdown, view your current countdowns, or share a countdown. You are then presented with a countdown timer similar to that shown above.Īt the bottom of the Web page there are three options for you to choose from. Next you simply enter the event name, date, and time and then click on the Start the Countdown button. ItsAlmo.st is a dead-simple way of creating a countdown timer. ItsAlmo.st looks to be a quick and easy way of creating and sharing a countdown timer. Since the creation of the Internet, there have been countless services and methods of creating a countdown timer to put on display.

Having a countdown timer counting down the exact seconds until a big event can be very entertaining.

Personal countdowns