To understand the different kinds of users.

And the situations that lead to the usage of these platforms. When did the users start using the platform?To understand the app usage of the users and why they choose OTT platforms as a source of entertainment. When did users start facing this issue? What are the factors that led to this confusion?To understand the factors and the situations that lead to this issue and to keep those factors in consideration while ideating for a solution. What has already been done to solve this problem?To understand the user's current experience and to understand what more can be done. What do we want to achieve from this?To understand what the business wants to achieve by solving this and how it benefits them. To allow them to choose with less confusion and more confidence. What is the problem that has to be solved?To provide a better experience to the users. What factors influence them to make a certain choice?To research what factors play a role to influence the users to make a certain choice. What are the challenges that users face?To understand what are the problems the users face and to know about their experience with the products to provide them with a better experience. To understand the different demographics of the users. Who are the target users?To understand who the primary users are who face these challenges. This helped me further to identified what needs to be researched. For this, I frame 5W’s- Who, What, When, Where & Why. It is important to understand the problem statement to get a better perspective of the users’ problem. Framing the 5W’s- Who, What, When, Where & Why As a UX designer, my priorities are to understand and empathise with the users and provide them with a solution that meets the users’ needs and helps the business. In rather simple words, users face confusion while making a choice and OTT platforms want to make it easier for their users and provide them with a better experience. Plan research to identify the behavioural patterns to help the business cater to users in an efficient way. As a UX designer, you first want to understand the behaviour of people trying to choose what they want to watch and the different factors that influence the decision. Research Problem Statement:ĭeciding what to watch on an OTT platform has become very confusing for the audience. An OTT app wants to make it easier for people to decide what to watch. People tend to get very confused with the large number of options available. With the Pandemic and the Lockdown, there has been an increase in the audience watching shows and movies on OTT platforms. Understanding the Problem Statements Business Problem Statement:

This case study is an attempt to understand the behaviour of the users while choosing what to watch and helping them make a choice and prevent confusion by providing them with a solution according to their objectives and frustrations. This is the tyranny of choice, there is so much content available that we are often left confused, and abundant choices often make for misery.

You open OTT apps and try to find something but end up watching nothing. Imagine a lazy Sunday and trying to find something to watch to avoid boredom.

Tyranny of choice